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Product

Fridg

A food & wine pairing app that lives in both halves of your kitchen life — the 8am “what’s in the fridge” and the 8pm “what pairs with this.”

What it is

Track what's actually in your kitchen — fridge, freezer, pantry, wine — and get honest pairing and cooking suggestions from it. Features Foraj, the foraging agentic AI.

TK: 2–3 feature bullets in your words, and confirm the Foraj description

My role

Founder. Product, brand system, and build — end to end, with Claude Code.

Dual by design

Light mode is Morning Kitchen — butter-paper cream, herb green, paprika; sunlit and honest. Dark mode is Wine Bar — aubergine, candlelight, lifted wine and amber; intimate, a little indulgent. Same bones, two moods.

Fridg brand — shown in Fridg's palette, not this site's

Light · Morning Kitchen

frıdg

paprika

herb

honey

wine

Foraj speaks here — always Fraunces italic, always one sentence.

Dark · Wine Bar

frıdg

paprika

herb

honey

wine

Foraj speaks here — always Fraunces italic, always one sentence.

Where it stands

The marketing site is live. The app is in active build.

fridghq.com ↗

← All work